When Taylor Swift Ate “Seemingly Ranch”
During the Super Bowl, a simple photo of Taylor Swift eating a piece of chicken with ketchup and “seemingly ranch” instantly took over the internet after someone from her team posted it.
Within minutes, our team jumped into action with a real-time social response for Hidden Valley Ranch capitalizing on the viral moment with wit, speed, and cultural relevance.
The result? A fun, unplanned activation that turned into one of the brand’s biggest social wins:
Likes: +258%
Impressions: +558%
Engagement: +5.53%
Shares: +341%
Always on content at the Ranch
Ranch lovers can’t get enough Hidden Valley Ranch content. To answer their call, we created an always on swat team comprised of internal social makers and “Ranchfluencers” to amp up recipe content in record time. At launch we engaged 15 diverse influencers garnering 40 recipes in under 4 weeks. To set them up for success we delivered customized packages filled with Ranch inspiration along with digital toolkits to ensure synergy while letting their individuality shine through.
Rapid Response
When the SF 49ers were asked the age old question: Ranch or Bleu Cheese a week before the holidays, our swat team was quick to send a thoughtful response in a one day turnaround. Those who answered correctly, received a custom bottle of Original Hidden Valley Ranch with their name and number emblazoned on it. Those who didn’t, well… they got a stocking full of coal.
Striking the right balance
Combining elements of both food and fandom creates a dynamic and engaging content experience.
