WHEN VICTIMS SPOKE LOUDER THAN POLITICS

On May 4, 2018, as President Trump, Vice President Pence, and other high-profile officials gathered in Dallas for the National Rifle Association’s annual convention, a new public awareness campaign, Face2Face, took over the city streets.

For two days, attendees and speakers were surrounded by the faces of gun violence victims through looping mobile billboard trucks and nighttime building projections. Larger-than-life portraits shared the stories of lives lost and the weapons that ended them — a powerful, emotional counterpoint to the politics unfolding inside the convention center.

In a landscape of political mudslinging and polarization, Face2Face set aside partisan debate to focus on something everyone can relate to: human loss. The victims — not politicians — told the story, creating an unignorable call for change.

Born from the courage of Marjory Stoneman Douglas survivors and built with the support of Giffords, Gun Safety Alliance, The Female Quotient, and Survivors Empowered, the campaign went from concept to reality in under three weeks, amplifying voices that could not be ignored.

PROJECTIONS

MOBILE BILLBOARDS

PARTNERS